What's New

Hocus Pocus... and a single Cricket wall display became three displays.
 
Drawings, blue prints and pretty pictures only tell half the story. Much more than this goes into the production of a successful display or store fixture.
 
DNI received drawings and a general description from Cricket on how they wanted their new slat-wall phone displays to look. It was then up to us to engineer and prototype the display. Sections for phones, a laptop, data card security cradle and literature holders were not included in the drawings. To fill this gap we designed and engineered a series of modular acrylic units to fit into the various sections of the display.

Going into premier dealerships presented an unseen problem. The eight-foot wide display would not fit into many of their stores. Cricket was planning to design a new display to take care of the problem.
 
The magic occurred when DNI solved the problem with a retro kit that divided the display into four 2-foot sections. Wrapping the sections around a square core, a square free standing display was created that could fit into any store. The problem was solved.
 
But wait! We're not finished yet - there's more magic! A third variation was needed for indirect dealers. For stores that could not use the storage compartment, a system was devised so that the spacers from the wall unit formed the fourth wall of the free standing display.
 
Three from one! It appeared to be magic, but it was really the experience and expert skills of the DNI engineers and designers that made it only look like a magician said "abracadabra"... and it was done.